Thursday, August 4, 2011

Succcessful Email Marketing Tips

Building a list of email subscribers is the most important thing you can do if you want to make money online. 


But once people are on your list you have to decide how to treat them. 


Some go for the "give them great content all the time" approach which will get you a lot of admirers but your list will come to expect lots of free stuff and never be willing to pay for anything. 


The other extreme is to pitch your list only sales,day after day after day.Many marketers burn out a list this way. They build a list up sell to it like mad then let it die as the unsubscribes get bigger.
Once a list has died they start all over again. 


I would recommend a middle ground that will keep your unsubscribes to a minimum but will get you sales as well. 


What you should do is mail your list regularly, now how regularly is up to you once every four days,once a week, once every two weeks, or once a month, but keep the pattern the same. In this way people will start to expect an email from you at a particular time. 


You should provide good content as well as a sales link. 


Now you could provide a monthly newsletter but that is not building up your follow up sequence.When you have new content you send a broadcast message to your existing subscribers and then add that message to your sequence for the new subscribers. 


That way you build up a long sequence of sales links that will convert with some subscribers and put money in your pocket.Just make sure your content is not time sensitive. 


Of course keep your offers to ones related to the product they signed up for.So if they signed up for a dog training ebook don't pitch them products about weight loss. 


Now what to write.Well it must relate to your niche and people like tips so Google "top 10 ***** Tips ( fill in your niche topic) and re write what you find. 


Then go to Clickbank and find an affiliate offer that relates to that topic.That becomes your sales link. 


Write the message in your auto responder such as Aweber or Get Response.Make sure you test it by emailing to yourself and testing the link.No one wants broken links. 


Give some detail at the top of your email about when they subscribed and what the product was they signed up for.This is to ensure they don't think you are spam. 


And as for the potential income the top internet marketing gurus reckon you will earn $1 per month per subscriber.So you work out the math of building a list that will give you the same income as your current boring day job,and build towards that figure.Once you reach it sack the boss. 


So follow this system and watch your sales grow.

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