The human race has evolved over the years and so have their needs. With these changing needs, new products are introduced on the market to cater to these requirements. This process defines the crux of marketing. Do not confuse marketing with selling. Though both processes go through a planning stage, marketing puts the focus on customer based research. Marketing in this sense, is the first step that into selling a product or a service.
Email marketing has proven to provide a significant return on investment (ROI) when utilized effectively. With over 1.3 billion email users, email marketing is one of the best strategies for earning money on the internet. The process is all about marketing, promoting, and selling of goods using email as a medium of interaction between potential buyer and seller. Being one of the cheapest and most effective methods, email marketing has successfully grabbed the attention of businessmen around the globe.
Email marketing is broadly classified into three categories based on the target audience:
Direct Marketing - Here the product is promoted and sold to a new customer.
Retention Marketing - This is aimed at retaining the existing customers by informing them about the new products launched.
Indirect Marketing - This is when you use the space of another website to market your products and service.
How to succeed in Email Marketing
Provide effective content that will get read. Understand your target audience and then decide the contents of your email. Your email should carry a subject line that makes it enticing. The contents should be readable and should speak of your intention directly. Your email should never project you as a money minded business, but as a concerned company for whom customer satisfaction is of prime importance.
Consider when and how many emails to send. Check with the source through which you plan to send your emails to know if there is any upper limit on the number of emails you can send in a day. Remember most people do not access their emails on holidays. Avoid flooding their inbox during such times.
Reply to queries. Your contents can arouse interest in some customers and they may have some queries in response. Do not forget to respond to any question within a reasonable amount of time. It reflects on your sensitivity towards your customers. To showcase your hospitality you can design feedback forms that help customers rate you and inform you about their expectations.
Encourage growth and interest through coupons and gifts. A popular client retention scheme among both customers and clients is offering coupons or free gifts. A free gift like e-books, software, or 10-20 percent discount coupon help in increasing the popularity of a site and generating word of mouth. Let the customer know that you care by giving back and opening up the lines of communication.
Marketing is a process where you have ample scope to showcase your creativity. Any rigid steps cannot bind it. Every company plans before promoting and advertising their product. The success of each action is always determined by the creativity involved. Avail features of tools like 'Content Checker for email' to avoid plagiarism or use 'email marketing quiz' to assess your marketing strategy. Email marketing is like an ocean full of opportunities that need to be grabbed and explored.
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Email marketing has proven to provide a significant return on investment (ROI) when utilized effectively. With over 1.3 billion email users, email marketing is one of the best strategies for earning money on the internet. The process is all about marketing, promoting, and selling of goods using email as a medium of interaction between potential buyer and seller. Being one of the cheapest and most effective methods, email marketing has successfully grabbed the attention of businessmen around the globe.
Email marketing is broadly classified into three categories based on the target audience:
Direct Marketing - Here the product is promoted and sold to a new customer.
Retention Marketing - This is aimed at retaining the existing customers by informing them about the new products launched.
Indirect Marketing - This is when you use the space of another website to market your products and service.
How to succeed in Email Marketing
Provide effective content that will get read. Understand your target audience and then decide the contents of your email. Your email should carry a subject line that makes it enticing. The contents should be readable and should speak of your intention directly. Your email should never project you as a money minded business, but as a concerned company for whom customer satisfaction is of prime importance.
Consider when and how many emails to send. Check with the source through which you plan to send your emails to know if there is any upper limit on the number of emails you can send in a day. Remember most people do not access their emails on holidays. Avoid flooding their inbox during such times.
Reply to queries. Your contents can arouse interest in some customers and they may have some queries in response. Do not forget to respond to any question within a reasonable amount of time. It reflects on your sensitivity towards your customers. To showcase your hospitality you can design feedback forms that help customers rate you and inform you about their expectations.
Encourage growth and interest through coupons and gifts. A popular client retention scheme among both customers and clients is offering coupons or free gifts. A free gift like e-books, software, or 10-20 percent discount coupon help in increasing the popularity of a site and generating word of mouth. Let the customer know that you care by giving back and opening up the lines of communication.
Marketing is a process where you have ample scope to showcase your creativity. Any rigid steps cannot bind it. Every company plans before promoting and advertising their product. The success of each action is always determined by the creativity involved. Avail features of tools like 'Content Checker for email' to avoid plagiarism or use 'email marketing quiz' to assess your marketing strategy. Email marketing is like an ocean full of opportunities that need to be grabbed and explored.
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