All forms of advertising both online and off-line are constantly evolving and changing. What was effective may not be effective now and online marketing evolves and changes faster than any other marketing. Video e-mail marketing is really beginning to take off and gained great popularity in the online world right now.
Video email marketing is relatively easy, instead of sending text messages to the subscribers of your list you record a short video presentation offering some helpful tips on something in your niche market. When your subscriber opens your e-mail they will just click a link and watch your video.
This is a much more personable way for you to communicate with your subscribers and it is also more enjoyable for your subscribers to watch your video than to just read a text e-mail. For example, let's say you are promoting dog training supplies, you could make up a series of short videos that explain specific techniques for training a dog. You would give your subscribers the basic information on dog training, just enough information to be helpful and to make them curious and want to buy from you. After you finish the video just send the video e-mails out to your list.
There are different ways you can create a video. You can do just a screen capture video where your subscribers can actually see what you are doing on your computer screen which will make your subscriber feel like they are standing right next to you as they watch what you are doing.
You can also get a video camera and record yourself doing the task you are explaining as you explain it in this is a highly recommended method to use for your video.
You can also significantly increase the effectiveness of your video marketing by submitting your video to different video directories, just make sure to use keywords in your video title, description, and tags as this will drive additional and targeted traffic to your website.
Always remember to never send the same video to the directories that you are sending to your list.
Video e-mail marketing is becoming more and more commonplace because it is very effective and easy to do. With all the advances in technologies and also with all of the inexpensive or free video recording software tools anyone can create content rich videos their subscribers will enjoy and respond to. If you give your subscribers something of value they will start to like you, trust you, and buy from you.
Video email marketing is relatively easy, instead of sending text messages to the subscribers of your list you record a short video presentation offering some helpful tips on something in your niche market. When your subscriber opens your e-mail they will just click a link and watch your video.
This is a much more personable way for you to communicate with your subscribers and it is also more enjoyable for your subscribers to watch your video than to just read a text e-mail. For example, let's say you are promoting dog training supplies, you could make up a series of short videos that explain specific techniques for training a dog. You would give your subscribers the basic information on dog training, just enough information to be helpful and to make them curious and want to buy from you. After you finish the video just send the video e-mails out to your list.
There are different ways you can create a video. You can do just a screen capture video where your subscribers can actually see what you are doing on your computer screen which will make your subscriber feel like they are standing right next to you as they watch what you are doing.
You can also get a video camera and record yourself doing the task you are explaining as you explain it in this is a highly recommended method to use for your video.
You can also significantly increase the effectiveness of your video marketing by submitting your video to different video directories, just make sure to use keywords in your video title, description, and tags as this will drive additional and targeted traffic to your website.
Always remember to never send the same video to the directories that you are sending to your list.
Video e-mail marketing is becoming more and more commonplace because it is very effective and easy to do. With all the advances in technologies and also with all of the inexpensive or free video recording software tools anyone can create content rich videos their subscribers will enjoy and respond to. If you give your subscribers something of value they will start to like you, trust you, and buy from you.
No comments:
Post a Comment