Using email to advertise or sell certain products is called Email Marketing. It costs less than other forms of communication with customers, but it is a bit more complicated to achieve since email marketing is considered by many consumers to be spam emailing.
You can use email software to send large bulks of emails to targeted consumers. This software has the "CAN-SPAM" feature, which helps the sent advertisement go through to inboxes. The software can also track how many emails were read by the prospects, how many bounced back, the numbers of people who visited the hyperlink attached to the email, and of course, the number of people who actually bought the product.
Legitimate businesses also use email marketing to reach different markets despite the fact that spammers are everywhere. It is still an effective way of gaining profit with limited expense and effort. The fact that almost everybody has an email account (if not multiple accounts) these days, makes it much easier to "catch more fish in the sea". Current statistics show that there are more than 180 million people in the US that have emails and there are 1.2 billion email users worldwide.
If you are in a business and you're planning to make email marketing your main campaign tool, then you must know some of the things to look out for when attempting to employ an effective and profitable email advertising campaign.
First, avoid using words that increase the spam score like: SAVE, SPECIAL, OFFER, DISCOUNTS, FREEBIES, and other words that will cause your email to be discarded automatically to people's spam folder instead of their inbox. Knowing these trigger words may require some research.
Do not send your email without the company details attached. There's nothing more suspicious than a mysterious company. Advertising is ineffective if people are turned away by your methods. Make sure you clearly explain what you are offering and how to get it if you want people to follow your link or even to read your email to begin with.
Do not attach any files to your email. Your prospective customer is trained these days to be wary of any unknown attachments. A savvy internet user will assume that your attachment is a virus that was sent and will not even read your message. This will land you back in the spam folder or worse; completely blocked. When you attach a hyperlink, always use "http:/www" and not just "www". Most people know that a link with http included in the address is a safer site with an official location. This lets them know that you have a legitimate website and are less likely to be a scammer.
Avoid using CAP Lock for the subject of your email. CAP Lock and subject lines which have exclamation points are mostly tagged as spam by many email filters.
Email marketing is one of the most inexpensive ways of marketing today. It costs less to business owners and is especially useful for newer businesses that are just starting out. Other options like call centers, print ads in newspapers or magazines, and billboards can be extremely expensive and don't reach nearly as wide of an audience.
Search Tags
You can use email software to send large bulks of emails to targeted consumers. This software has the "CAN-SPAM" feature, which helps the sent advertisement go through to inboxes. The software can also track how many emails were read by the prospects, how many bounced back, the numbers of people who visited the hyperlink attached to the email, and of course, the number of people who actually bought the product.
Legitimate businesses also use email marketing to reach different markets despite the fact that spammers are everywhere. It is still an effective way of gaining profit with limited expense and effort. The fact that almost everybody has an email account (if not multiple accounts) these days, makes it much easier to "catch more fish in the sea". Current statistics show that there are more than 180 million people in the US that have emails and there are 1.2 billion email users worldwide.
If you are in a business and you're planning to make email marketing your main campaign tool, then you must know some of the things to look out for when attempting to employ an effective and profitable email advertising campaign.
First, avoid using words that increase the spam score like: SAVE, SPECIAL, OFFER, DISCOUNTS, FREEBIES, and other words that will cause your email to be discarded automatically to people's spam folder instead of their inbox. Knowing these trigger words may require some research.
Do not send your email without the company details attached. There's nothing more suspicious than a mysterious company. Advertising is ineffective if people are turned away by your methods. Make sure you clearly explain what you are offering and how to get it if you want people to follow your link or even to read your email to begin with.
Do not attach any files to your email. Your prospective customer is trained these days to be wary of any unknown attachments. A savvy internet user will assume that your attachment is a virus that was sent and will not even read your message. This will land you back in the spam folder or worse; completely blocked. When you attach a hyperlink, always use "http:/www" and not just "www". Most people know that a link with http included in the address is a safer site with an official location. This lets them know that you have a legitimate website and are less likely to be a scammer.
Avoid using CAP Lock for the subject of your email. CAP Lock and subject lines which have exclamation points are mostly tagged as spam by many email filters.
Email marketing is one of the most inexpensive ways of marketing today. It costs less to business owners and is especially useful for newer businesses that are just starting out. Other options like call centers, print ads in newspapers or magazines, and billboards can be extremely expensive and don't reach nearly as wide of an audience.
Search Tags
- email marketing website
- email marketing website templates
- email marketing website traffic
- email marketing website hosting
- email marketing website design
- email marketing website design services
- email marketing website software
- email marketing website software reviews
No comments:
Post a Comment